FALL RIVER, Mass., July 10, 2003—
Lightolier, Inc has joined forces with leading specialty lighting retailer
and online merchant LAMPS PLUS to display Lightolier track lighting products
in an innovative online lighting planner at
www.LAMPSPLUS.com.
The planner will allow LAMPSPLUS.com visitors to specify
room dimensions, voltage systems, lighting needs and product types, then
receive a list of necessary components necessary to actually build the
project.
"Lightolier is excited about participating in this new online venture,"
said Ken MacKenzie, Director of Marketing. “Allowing customers to
choose a track lighting system that meets their own unique needs and architectural
requirements is a perfect use of the Internet medium."
The LAMPSPLUS.com application will drive visitors through a step-by-step
process of choosing various track system features and specifications.
The user’s final selection can then be saved, e-mailed or added
to an online shopping cart for immediate purchase.
"We have had great feedback from customers on all our online tools
and lighting project planners," says LAMPS PLUS President Dennis
Swanson. "If a consumer is actively involved in making choices and
specifying job requirements, they're much more likely to buy, and they're
much happier with the product at the end of the day."
The Lightolier online planner tool will be launched on
www.LAMPSPLUS.com
this fall and is expected to be used by more than twenty thousand online
shoppers a month.
About Lightolier, Inc.:
Headquartered in Fall River, Massachusetts, Lightolier is dedicated to
providing creative solutions for both commercial and residential lighting
needs. Visit the Lightolier website at
www.Lightolier.com
About LAMPS PLUS:
Established in 1974, LAMPS PLUS is the nation's largest specialty lighting
company, with over 40 state-of-the-art superstores throughout the western
United States. Serving over five million customers each year, the company
carries the largest selection of functional and decorative indoor and
outdoor lighting products with a low price guarantee on every item. Other
services include free in-home lighting consultations, in-store lighting
seminars and installation services from expert, licensed electricians
in superstore areas. American Lighting Association certified lighting
professionals are available to offer product recommendations and lighting
advice in every store, by phone or online at
LAMPSPLUS.com.
